Hoteliers must first and foremost understand who their target markets are in order to make decisions based on what those target markets' top priorities are when it comes to understanding what customers want from a hotel.
What are the top three demands that hotel visitors have?
Young and elderly hotel visitors alike will virtually always want these features included in their next hotel visits, regardless of the demographic you are targeting:
Cleanliness
Clearly expressed words
Calming sleeping conditions
Here's a deeper look about what a few distinct sorts of hotel visitors are seeking when they make a reservation now that you are aware of what every hotel guest wants in general.
Learn what services visitors expect from a hotel:
Below are details on which prestigious hotel Researchers and industry experts believe that each target audience will choose the hotel over the competition. But before you begin, be aware that only a handful of the most fundamental demands and desires of each audience group are highlighted here. Monitoring customers’ satisfaction throughout time and making frequent adjustments to accommodate the constantly shifting expectations and tastes of diverse groups is the greatest method to genuinely appeal to your visitors.
What hotels demand from business travellers
Business travellers seek an effortless stay. They lack the time to attend to the little irritations that some other visitors would. Most of the time, people are either rushing to be someplace or attempting to make the most of their little spare time by getting some rest or catching up on work. So, Hoteliers must focus on the phrase "fluid" and "functional" in order to provide guests what they desire.
Give hotel guests what they want with our assistance.
Making the entire process fluid, from booking to checkout, entails making it simple for the customer. Functional implies taking full advantage of all available hotel facilities, especially those that are necessary for their jobs.
But keep in mind that work is more than simply what we accomplish during working hours. It also has to do with how we recharge during the downtime.
Offer them what they desire:
5G Faster than its forerunner - 5G expands the speed and connection options available to hotels, but the benefits don't end there. Hotel Tech Report states that "an growth in It's a joy for any and all guests, particularly business travellers who have to work from their laptops, connect to collaborators via video chat, as well as perform research on the fly. speed also will help your hotel's thermostats, voice assistants, and door locks perform better.
Transportation - Most hotels can't provide proximity to important business hubs, city centres, and conference rooms without undertaking massive expansion. But they can broaden their transport options and convenience. In fact, 45% of any and all business travellers use transportation provided by a hotel, based on a D-EDGE survey.
Mobile-based customer support - Most hotel applications may make life easier for visitors, but some of them can significantly improve business travellers' stays. Consider using World of Hyatt app. What millennials expect from a hotel
Despite the stereotype that boomers prefer material items over experience, the hospitality industry is observing a trend in this demographic toward greater active involvement. Boomers' requirements are evolving along with the times, from the necessity for in-person customer service encounters to a desire for more "sight-doing" than touring.
Offer them what they desire:
VIP service - This target market values it when hotels go out of their way to make them feel special, whether it is via VIP community centers, lounges, or tickets to a performance. Loyalty programs, which are extremely popular with this demographic, provide lots of chances to test and promote offerings.
Elegant designs - Baby boomers are particularly interested in luxury travel, in addition to distinctive and original local experiences, according to Alan Young, Founder and President at marketing firm Puzzle Partner. This shouldn't be shocking given their larger travel expenditures. Only 57% of baby boomers claim that cost is a consideration when planning a trip, while many are more likely to select upscale services like improved activities and tour packages. Eighty percent of all expenditures on luxury travel are made by baby boomers.
Flexible packaging and features - Giving millennials a lot of options to choose from, whether it's selecting from a menu of accommodation upgrades or selecting between resort activity packages, is always a good idea. Remember that even the slightest details may be changed. For instance, the popularity of goods like Function of Cosmetics in the beauty industry has opened up intriguing possibilities for customisation, even in hotel bathrooms.
Exposure to culture - The popular target category, according to the millennial lifestyle and travel site Under 30 Experiences: "Millennial travellers aren't going to Europe, Southeast Asia, and South America anymore to party. Instead, their journeys all about authenticity, and the greatest way to do it is via cultural immersion. According to recent research, experiencing a new culture is millennials' top priority when they travel. They listed eating the local food, which is undoubtedly a significant aspect of a nation or city's culture, as another key aspect of their trips.
Touch-points focused on mobile - Of the 25 to 29-year-olds questioned by Civic Science, 50% report doing at least half of their shopping online. Because of this, companies like Marriott have already included customer care features in their apps. Among the features of the Bonvoy app are check-in notifications and SMS that inform users when the room is ready, which is a nice change from being forced to stand in line just at reception.
Trust in the company - It's not surprising that honesty is important to this group given that they've grown up in a digital environment filled with fake news, trolling, and politicized bot comments. Along with not inflating the benefits of your hotel, hotel managers and owners may foster trust by establishing repeatable processes that will enable their entire staff to deliver dependable services over time. Additionally, hotels should provide more background info on their attempts to promote social responsibility, such as where they get their linens from and how they want to make recruiting for key positions within the business even more inclusive.
Environmentally friendly choices - Both millennials and members of Gen Z are concerned about sustainability. Actually, Forbes research found that "the overwhelming of Generation Z (54%) claim they are prepared to spend an extra 10% or more on environmentally friendly goods. In other words, attracting this demographic may be greatly improved by making your hotel eco-friendly, including things like composting and food donations from your kitchen to adding solar panels as well as Energy Star-rated cooling and heating systems.
